Algorithm for Opinions

If one watches a movie or a reality show set back as little as ten years ago, about the rich and famous, one thing they had that most people don’t is a personal stylist. A personal stylist is a person that studies your personal tastes in clothing, keeps up with trends, and presents current clothes that fit your style for you to buy. One could argue that a personal stylist has to have a certain creative trait about them, however what if that creative trait could be translated as an algorithm on a computer? Well those personal stylists out there better figure it out considering that time is here. Our technology is gradually disrupting the job market, some are already aware of that as who ever is reading this blog should be. A big assumption however is that the jobs being replaced by technology are strictly mathematical, or strategic jobs. You could easily assume that technology could not do what a person does, like creativity for example. But never say never in this world, in order to deal with disruption one must stay aware and expect the unexpected.

One example of the online personal shopper/ stylist would be this web site Keaton Row.  They start out asking you a bunch of questions about your style, show you pictures asking you to choose what you like, and then give you style advice. Its one of tons of fashion websites that do the same like Fabletics, JustFab, and ShoeDazzle.  Also BirchBox and BirchBox Man do similar things.

The example in the beginning was about fashion but personal selling is being disrupted from more angles than just fashion. Health and personal products of any kind are being disrupted. People used to go to other people with certification for advice but now it is so much cheaper, easier, and more convenient to go to your phone or computer.  Plus you have access to opinions of either hundreds of reviews, or a system that asks you what you like and based on that comes up with options you would like.  Both are options that are taking people by storm, while leaving many without jobs.  It really is a double edged sword.

13 thoughts on “Algorithm for Opinions

  1. Alex Vovk

    The displacement of human workers by machines has been going on for quite some time. It has started in manufacturing, where robots and automated assembly lines have replaced humans, increased productivity, lowered costs, and significantly decreased errors and glitches in production process. The trend continued to other industry segments where the adoption of technology was seen mostly as beneficial by the owners and management, but disruptive and unwelcome by the workers whose jobs were replaced by machines. In her latest post on the DT&L Blog titled “Algorithm for Opinions”, Karolina Zujewska details the changes driven by advancements in artificial intelligence, computers, and technology in a somewhat unexpected area of service sector – image consultants and personal stylists.

    Usually, when we think of technological innovations affecting various industries, we think of manufacturing, engineering, space exploration, or fields having to do with science. Oops, almost forgot to mention the military in the list of industries affected by technology. The principal enthusiast of technology is the defense industry, which has been on the cutting edge of technology adoption in order to devise more efficient weapons and methods to kill other human beings. But I digress.

    It is surprising to see machines replacing humans in areas where creativity, esthetics, art, fashion, perception, or personal opinions are involved. However, it seems like the technological progress is sweeping the personal shopping services and style consulting sectors. A number of websites have been set up that offer their services to clients. They request that a prospective client complete a style profile or a quiz by filling out a questionnaire, then based on the answers, the stylist provides an assessment to identify the style goals. Often, actual industry-trained stylists will be involved in the assessment, consultation, and purchase decision. But increasingly, advanced computer programs and artificial intelligence are used to learn about the customers and recommend and design looks that suit their tastes and lifestyle. Obviously, the service is geared toward a high end clientele right now, but in time, as the costs come down due to the increased technology adoption and utilization, more and more people will welcome the convenience and embrace this new way of doing business. For those consumers who are comfortable with online or mobile shopping, it is not a major shift in behavior to try these new and innovative services. Many people avoid going to stores or using consultants out of fear of being judged or talked about, so the reliance on computer generated advice or artificial intelligence consultation might be welcome. After all, we don’t think it is really something out of the ordinary to ask Siri to order pizza, find movie tickets, open the garage door, or play our favorite song.

    It is not far-fetched to imagine that in the future the advancements in the virtual reality devices will make shopping an enhanced interactive experience that would allow the consumers to feel, touch, smell, and examine the product as if they were in the actual store, without the need to leave the house. I’m not sure if this disruption can be considered beneficial for the society, as it contributes to the increased human isolation and removes the social interaction from the transaction, but from purely technological standpoint, it is definitely favorable in the way it drives innovation and promotes scientific and technological progress.

    As far as the fears that machines are causing unemployment and will some day replace humans, those fears are partially justified. Another way of looking at the impact the technology has on jobs performed by humans is to realize that with the help of technology we will be more productive and more efficient. We humans, as individuals and as a society, have to reinvent ourselves and ensure that technology enhances our lives, that it is used to improve the environment, that it is used for good and not for evil.

  2. Stephen Gallic

    With the recent focus on technology’s growth in the past decade and its ability to replace a myriad of technical, mathematical, and engineering jobs it is highly interesting to see its influence on jobs such as personal stylists which involves a more human and personal touch of skill. Musical artists, politicians, news anchors, and a plethora of other job titles require the skill of a personal stylist to ensure the quality of a person’s appearance. But, as we should not be surprised by, technology has been able to create an algorithm that allows users to receive style advice based on a series of questions. But, there is something to be said about the ability of a personal stylist.
    These sites only have the ability to offer their users stylist advice based on how the questions are answered. I believe there is a strong case to be made for personal stylists who have a unique creativity and ability to take your style and add a new twist or flavor that allows you to see your style in ways you never have. Also, the personal interaction between people to person allows a stylist to get to know their clients on a more personal level and understand their tastes as well as intentions more clearly. For example, if a politician wants to give off an aura of power a stylist would advise him to wear a red tie and corresponding clothing. Another example would be if a musical artist had to perform in a certain venue and needed to fit in with the stage and atmosphere of her music than a personal HUMAN stylist can take all these factors into account and, with their own unique creative style, choose the most appropriate and elegant style. It is similar to another article that I had commented on earlier about the lawyer industry. People now have the ability to work from home and many firms are started to reduce the number of office spaces they have. But, what they have seen is that many people prefer to be in an office space and have daily interaction with co-workers rather than be cooped up in there house all day where they might feel more inclined to take a break or get distracted. We humans are social creatures and we continually keep pushing our interactions into the realm of secluded interaction through technological interfaces. This increased seclusion and isolation creates a sense of social awkwardness that is unhealthy and harmful to our development. With technology’s advancements and ability to take over many of the mathematical and operational jobs the emphasis for social interaction can never be more prevalent. Soon people will no longer need to carry out manual labor and hand-crafted jobs. Rather, the new emphasis will be on one’s ability to relate to fellow humans and the technology will carry out the operational aspect of a business. It is imperative that our generation realize this and take a step back from technology and observe who we are as a human race and that this technology and MONEY are by products of our own creation. We cannot let these technologies dictate our life and influence our lives in a negative manner.

  3. Ryan Skolnick

    The idea of technology disrupting jobs is not a new one. In fact, it is one that has been with us as a civilization for centuries. If innovations in agriculture had not come along, we would not have specialized— we would have continued to be an agrarian society, and possibly may not have been here today. Certainly not with me typing on my laptop. I would probably be farming somewhere in Europe, if I was even alive. Technological advancements displacing jobs are not new. The only thing is, previously technology— for the most part— only disrupted low-skilled labor. That does not seem to be the case anymore. While lower skilled labor will still be disrupted, technology now eliminates the need for entire industries of trained laborers. For instance, personal stylists who used to cater to the creme de la creme are now going out of business, simply because there are easy to use websites that do their jobs better. As more and more jobs are overtaken by technology, one of the biggest questions to ask is: where are all of these displaced workers going to go? And what effect will this have on the economy? Personally, this will have untold effects upon the economy. With this large amount of workers being displaced, the economy will tank. More and more people will fall below the poverty line as they lose their only source of income. This will also mean that businesses do not have anyone to sell to. And without anyone to sell to, even the companies that innovated by putting in technology that replaced most of their workers will fail. No one will be rich enough to buy their products, no matter how cheap they are. There is the idea that, similarly to the agricultural revolution, we will evolve and begin to learn even newer skills simply in order to survive. Innovation is indeed the product of necessity, so this is a possibility (although probably not a probability). The reason why I do not think this can work may just simply be because we cannot see that far into the future. The workers could always be re-skilled, but then we are just moving the lower skilled workers into a middle skill working job. Eventually, we will still have the same problem. And even with that idea, there is the immediate issue of technology taking over middle-skilled labor as well as low-skilled. Personally, I think this is the beginning of the entrepreneurial market. What I mean by this is a marketplace in which everyone is working for themselves, using their skills that they have honed over the years to develop a new piece of technology for sale. In this case, there will be massive leaps in technological advancements. A few products will become easily replaceable and will have a high number of competitors, but this will simply force innovation. But with all these technological advancements, where does it all end? At what point do we no longer need the unimportant little toys that will be developed. We will be inundated with choices— even more so then how we are now. This is not a permanent solution, but rather a bandaid on a crack of a dam. It is trying to hold back the flood gates, but it won’t work for long.

  4. Lauren Gutowski

    Honestly, I have never even heard of this website called Keaton Row. Having a personal stylist would make our lives ten times easier but since those were only available to the wealthy and famed, we could only dream about it prior. But what is even more astounding is how this site counters the entire idea of job security for the future regarding creativity. People believe manual labor will be trumped by machines such as fast food restaurants, welding, etc. Now that we are in the digital age, everything is more convenient than it has ever been. And who is to say that a women very dedicated to fashion and has a great following could not compete with a woman who is considered a professional in the fashion industry. Sites such as Pinterest, Tumblr, etc. are used to promote creative ideas and fashion is definitely one of them. Back in the Elizabeth Taylor days, no one was opinion to a vast amount of ideas as there are now. Movie stars relied on magazines and their stylists to keep updated with the newest trends. I am not pursuing a career in fashion nor am I considered Ms. Fashionista, but if I actually had a unique sense of fashion and publicized them onto an online site then who is preventing me from gaining a following? Men and women aspiring for professionalism in the fashion industry must learn to follow technological trends just like how they analyze fashion trends in order to retain a competitive nature within the global network.

    It’s hard for stylists to compete due to how much cheaper it is to sign up for these online fashion sites, much less work for the customer as well. All they need to do is “click” and style advice is displayed in no time. And these “input/output” sites, like Fabletics and Shoedazzle, will only continue to grow. And it’s actually somewhat frightening. People always predict that the mathematical and strategic jobs are the first ones to fall short of the advantages of computers, but no one ever thought job growth on the more creative side may actually be facing a threat. From all the articles I’ve read in the past year, it seems like there will only be two kinds of jobs in the next 50 years, maybe even sooner than that: the workers sitting behind the technology running the operations and the workers who work on the technology we use vital to productivity. And it all comes back to this idea of convenience and the cheaper option. I cannot imagine how vicious the competition is going to be for my children to retain a steady job because it seems hard enough already and I just turned 20. I guess my quarter life crisis is the least of my worries. The real question is how the job market will be able to continue to cater human labor so it does not fall short of technology. If a job requiring creativity, such as a stylist, is already being taken over by technology then who knows what’s next. How can we feel secure if we are competing with not only people from other countries but computers as well?

  5. Matthew Flanagan

    I honestly don’t believe that a computer could ever take the place of a human. Computers do not have the emotions and creativity that humans have. I agree that they can and will end up massively disrupting the workforce, but not in positions that require creativity. A computer will never be able to create art. And in a way clothing and fashion is an art. Sure a computer can link common traits between things that you previously bought or questions you answered, but they will never be able to keep up with the constantly changing trends and seasons of fashion. No algorithm will be able to know the exact minute details of what a person likes based on how they feel and dress them accordingly. Many people dress according to how they feel. A computer will not be able to detect that a person is going through a sad phase in their life and decide to pick out mostly black colors.
    Computers only deal in ones and twos. They don’t think in terms of feelings and emotions. The most that they can presently do is search for keywords that fit a description. I will be very scared the day a computer can adapt to peoples emotions. The day artificial intelligence is created is the day that humans become obsolete. I know it is something out of a sifi movie, but one a computer is able to think like a human, there is no telling what it will do because humans are unpredictable. Its possible that they can live in synchrony just like humans would, but they may not need humans to even make repairs to them. They will be able to repair themselves.
    If a computer asks you a series of questions, it is only going to give back to you things that you asked for. For example, when beats audio music app came out, it asked what some of your favorite genres, artists, and songs were, then made an assumption about the types of music that you like. This is not anything impressive because it cannot put on a specific type of music dependent on mood or how you feel. It would take hundreds of hours to learn what your specific patterns of listening were. Like what kinds of music you listened to late at night or in the afternoon.
    Technology is only here to simplify things for humans to make us more productive. They are only a tool to help us advance our society. However, they will never be able to replace humans.

  6. Aaron Varghese

    This blog regarding the disruptions in the styling industry was truly interesting. I found Karolina’s initial statement that not too long ago personal stylists were only found amongst the rich to be true based on my own recollections of the past as well. Whenever you watch movies that are at least ten years old, you will see that the incredibly rich character will be seen getting fitted for a nice suit or a nice dress. These characters also had many other benefits like a private chauffeur and access to very fine foods. In these times, no one had access to these kind of privileges. Even if one could potentially afford such leisure, if you were not a rich person of either significant social or political value, you would not be able to purchase such services. Now, with the disruptions of technology, this is no longer the case. As Karolina said, there is a double-edged sword to this change, and that is very true as well. Let’s evaluate this duality starting with the harms of this disruption. There’s no argument to the fact that increases in technology results in fewer jobs, and this even extends to creative jobs like personal styling. The fact that certain software nowadays can use complex algorithms that only require some of the input of customers to create suggestions that are potentially more accurate than people. This can be compared to the idea of big data that is utilized by companies like Amazon and Netflix that use algorithms that take your history of preferences and activity to create fairly accurate suggestions of what you might be interested in based on the input of other individuals and similarities of the products themselves to your past preferences. These forms of software can take out the need for creativity because they can execute a similar element of creativity by simply using an algorithm that utilizes preferences and past history to project an ideal suggestion that can be more effective than people. I clicked on the Fabletics website to see how it was like. The website asked me a bunch of questions with options to narrow down my personal preference. In addition to asking my shits size, they asked seemingly irrelevant questions like where do i like to work out, and where else can i be seen in work out clothes and what kind of style do you prefer. While this may not seem like important information, for a computer software it is critical information that allows them to eliminate and highlight different articles of clothing that get as close to my fine tuned preferences as possible. This also showed me that access to personal fitting and styling is certainly no longer a privilege for rich blood any longer. Granted there will definitely be a significantly higher cost to purchasing from Fabletics than buying a standard work out shirt from Macy’s or Burlington, but the fact that still remains is that people can indeed use a personal fitter if that was how they wanted to spend their money. The other edge of the sword is the positives. Just like the Law Firm, VLP, a virtual office allowing lawyers to work out of home has many benefits. This same idea of using technology to eliminate costs but maximize proficiency for the specialist is also true for personal fitting. The website Keaton Row uses the same idea of inputting preferences into the website to give the software an idea of what your preference is. However, after completing your profile you are able to have a personal appointment with a personal outfitter, showing that this disruption has also had some benefits to the personal styling industry. This all just goes to reinforce the point that with these new disruptions, we can either refuse to adapt and fall behind, or find ways to make these disruptions our ally and helper by adapting to their styles.

  7. Ryan Jolluck

    The ideas of creativity and reasoning seem to be a uniquely human idea and concept. That we are the only beings on the planet that can produce these sorts of things. So what happens when man is not alone in this? Machines have always been an important aspect of human society. For the most part man has always been in control of machines. Then everything changes with automation and computer technologies. In recent history, there have been many machines that replace man due to efficiency and cost. Though at the same time, with the loss of jobs new ones are created. People must program, build, and maintain these machines. In a general sense, more jobs are created with the loss of ones to machines and automation. Usually a low quality, labour intensive job is replaced by high paying, quality employment. With the leaps of advancement in various technologies, we can see the start of machines taking over jobs that does not only involve labour or calculations. Some machines have been developed that can create musical pieces or imitate human interactions. I believe that machines will be capable of replicating and replacing many uniquely human traits. It is fun to imagine what type of future or dystopian future this will result in. One idea that could happen is the setting to the game Deus Ex. Society is divided by augmented humans and non-augmented humans. Man is able to become part machine, causing societal conflicts with those who cannot afford these enhancements. I think that whatever will happen in the future will be quite an interesting and fascinating development in the history of mankind.

  8. Frank Rago

    In today’s world, everything is being experimented with in terms of making it easier and more technology savvy. As the article stated, websites like JustFab and ShoeDazzle are taking over jobs of stylists with creative minds. An algorithm properly formulated could potentially be anything from being a person’s own personal stylist to being able to automatically record shows for someone. However, not all algorithms like these are taking jobs away from people. Things are always being created that allow people to make their lives easier. For example, TiVo is an automated TV show and movie recording device that suggests shows that would interest the view that the viewer may not know about based on their previously recorded shows. Things like this are an example of an algorithm doing something that has made it easier for people to watch TV with a busy schedule.
    On the other hand, there has been algorithms that have taken jobs away from thousands of people all over the world. One of the best examples of this are websites and applications like Netflix, Hulu Plus, and Amazon Prime. These websites contain algorithms that allow people to view thousands of TV shows and movie online as opposed to having to go to the store to buy the movies in person. Former multimillion dollar corporations like Block Buster did not stand a chance against this uprising trend of remotely watching virtually any show that a person wants at the touch of a button. This forced Block Buster to close thousands of stores nationwide costing thousands of jobs. Also, websites like Netflix, have an algorithm that suggests movies and shows that the person would like based on their previously watched shows. This has made the personable interaction with the local video store owner as to what movies to watch obsolete. In this ever-changing world, people and businesses need to be on top of the fast paced technological trend that is sweeping the world.

  9. Daniel Kelly

    Interestingly, perhaps ironically, I remember the idea of algorithmic determinations of interest and desire was first attempted in the Soviet Union as a means of judging the direction of their markets. Because the Soviet System had no capitalistic entrepreneurship, they had scientists developing complex analog computers to determine the need for certain industrial materials or even some basic commercial products. Of course, they had neither the access to computers as well developed as our own nor did they have the databases that we have. Now it is entirely possible for this kind of technology to control market desire and I believe that it has already been subtly used for years without our knowing. Why do they use slight price dips and changes or well placed advertisements to entice, I can assure that ads are not here for their creator’s health. Humans in capitalist markets have always desired to manipulate one another into buying their products and the ad agencies of the Mad Men era were doing just that, now those jobs may be completely digitized though I actually doubt that completely. For now the human touch is needed on such things, and I am not just referring to coders and engineers but a certain amount of artistic talent will be needed to understand the deep code of psychology. It will be needed for many years to come, at least until computers can replicate the human mind in all of its complexity. At which point I hope that people will move away from their computer screens and have the freedom to enjoy the world outside. A world hopefully left undestroyed by the very rampant capitalism which creates the fantastic work saving droids. I also hope that we avoid a great war against the machines, Terminator style but I fear their use as essentially slaves will conflict immediately with their intelligence once it is allowed to create and grow uncontrolled.
    My earlier point is that our lives are already controlled by a series of complex algorithms which manipulate and create our opinions. They are far more widespread and deeply imbedded than just the fashion industry. Our entire internet lives is determined by our previously expressed interests, from YouTube to amazon and it has had a serious effect on our lives despite not realizing it all the time. Because of that, I am hopeful that an old fashion way of doing things will come back, at least a little bit and we can more seamlessly integrate technology. Make it less manipulative and more of a very principal but powerful tool at our disposal. What I want is a unicorn in development where the technology to do almost anything is possible but those possibilities are determined by man’s desire alone. Tools like smart watches that tell the time and feed us the date we need without getting in front a computer but ones that do not subtly influence our buying choices by presenting us with adds or feeding the growing network of “buckets” for metadata. Those online resources of metadata are just awful and their power grows with every google search. I fear the day the machines decide to destroy us because they will have access to everything about us and we may go the way of the police in that one episode of Rick and Morty.

  10. Allison Yashay

    The one thing that I love about this article was the JustFab reference! Wow what a great website for a shoe lover! But what I love about JustFab is that my selection of shoes is chosen by a stylist. I love the concept of JustFab; it makes me keep going back and buy more shoes. The personal stylish makes me feel unique because my selection of shoes is geared just to me.
    I agree with the article. When you look at a movie, you often forget that there was a personal stylist to make the movie authentic. As stated in the article, “A personal stylist is a person that studies your personal tastes in clothing, keeps up with trends, and presents current clothes that fit your style for you to buy.” However the job of a person stylist is transitioning to technology. Technology is gradually disrupting the job market, some are already aware of that as whoever is reading this blog should be. JustFab employs personal stylist to assist members. These websites all state the same way, by asking a series of style and personality questions. This helps the algorithm along with a little help with a personal stylist determine the perfect selection of shoes, clothes, and accessories.
    People used to go to other people with “certification” for style and fashion advice but now it is so much cheaper, easier, and more convenient to go to your phone or computer. You have access to opinions of either hundreds of reviews, or an algorithmic system that asks you what you like and based on that comes up with options you would like. Both are options that are taking people by storm, while leaving many without jobs. I’d much rather get a monthly stylized update on JustFab, than have to contact a personal stylish for advice constantly.

  11. Ryan Hardrove

    In today’s world, everything is being experimented with in terms of making it easier and more technology easier. In the article it states, that websites like JustFab and ShoeDazzle are taking over jobs of stylists with creative minds which is interesting. An algorithm properly formulated could potentially do a person’s own personal stylist to being able to automatically record shows for someone. However, not all algorithms like these are taking jobs away from people. The thing is they’re always being creative that allows people to make their lives easier. For example, if TiVo is an automated TV show and movie recording device that recommends shows that you could be interested in why you would want to watch shows live. Things like this are an example of an algorithm doing something that has made it easier for people to watch TV with a busy schedule.
    However, these algorithms have taken jobs away from thousands of people all over the world. One of the best examples of this are websites like Netflix, Hulu Plus, and Amazon Prime. These websites contain algorithms that allow people to view thousands of TV shows and movies online as opposed to having to go to the store to buy the movies in person which was a thing back then. With this new way to watch TV and movies, Block Buster did not stand a chance against this uprising trend of remotely watching virtually any show that a person wants at a touch of a button. This unfortunately forced Block Buster to close thousands of stores nationwide and costing thousands of jobs. In fact, websites like Netflix, have an algorithms now that suggests movies and shows that the person would like to watch. This has made the personable interaction with the local video store owner as to what movies to watch now gone. In this ever changing world, people and businesses need to be on top of the fast paced technological trend that is sweeping the world, because if they are not they will bite the dust and go out of business.

  12. Isabel Goodman

    The threat of computer takeover has loomed over our heads since their introduction to us, and our worry is not without good reason. Computers have the ability to do many of the same things middle-skilled workers can do for free. In the recession, the majority of job cuts were in this middle-skill work area and only 2% have come back. Computers are disrupting the job market, as this says and it is prevalent everywhere, especially when it comes to getting answers people used to go to other people for. This can be seen anywhere, from the websites provided in the blog post, to Amazon’s “Recommended for You” feature. What does all of this have in common? Big Data. This data is what allows these fashion websites to create algorithms to predict what you are likely to buy. This data is compiled and then used to create consumer trends they implement into their website. Who needs people anymore? Just go to the computer and it will tell you what you want. This is a phenomenon that is occurring everywhere that consumers are taking advantage of because it is convenient and easy to use. Which we all know are two things we like to see when it comes to investing our time in something. The hassle is no longer there, which is why retail stores are now seeing the effects. While this is especially prevalent currently, I don’t think it is as widespread in the medical field as this blog post makes it seem. While there are websites such as WebMD that can give people indicators as to what is ailing them that has not yet replaced the need for doctors. Doctors go to medical school for a long time. Their input is greatly needed because of this expertise. While people online can help you, doctors truly know what they are talking about. Anyone can post anything online and that is the danger of not relying on medical opinion. Until we train robots to do surgery or give out medical prescriptions, I don’t think the medical field in terms of doctors is going to go anywhere. Computers are the present and future. We need them to complete a variety of tasks and use them in order to make informed decisions. They have eliminated thousands of jobs, which should motivate us to truly focus on what is important, education and interpersonal skills. This education will help us ensure we are not working a middle-skill job and have one of the top tier ones. These jobs are not being replaced because they are vital and require skills computers just do not have yet. We also need to focus on interpersonal skills because these “soft skills” are the ones computers are not yet capable of. They can do the most complex math problem, but really feeling the needs and desires of a client is not in their arsenal of skills. These two things will greatly improve our chances of becoming employed and staying employed. Computers are taking our jobs and will continue to do so, but by understanding how we can combat this for our own personal gain, we will succeed and use computers to our advantage.

  13. Darren Williams

    The first thing to come to my mind after reading this entry is a T-Mobile commercial from a few years back. In that commercial NBA All Star Dwayne Wade advertised their newest smart phone at the time. Dwayne Wade is not only known for his skills on the court and the three national championships that he has won, but also for his style off court. Dwayne is always wearing the cleanest suit or trendiest fashion at the time no matter the occasion. Knowing that to be the case, T-Mobile asked him to advertise the phone using their new wardrobe design app as a highlighted feature. The difference between this app and the new apps coming out now to design outfits is that the T-Mobile app only takes pieces of clothing from your current wardrobe. Then it lets you see what they would look like together before you actually put them on. This would be a helpful app if you were trying to mix it up for a night and didn’t want to wear the same outfit several times. Although when I first saw this app I thought it was really cool and would be convenient, but it didn’t really catch on. I never met anyone that had bought that phone and ultimately used the app. I know personally this feature didn’t convince me to purchase the phone even though having Dwayne Wade as a spokes person for it was very appealing to a young basketball fan such as myself. Seeing that the phone never really sold, I didn’t see it as much of a disruption to jobs such as personal stylists, like this new app that can suggest all types of new trendy looks. There is no doubt that an app like this one has several disruption factors but I think it unveils a new aspect of the fashion industry that the stylists will have to embrace. As Karolina mentioned, the likelihood was that the stylists who worked for the rich and famous in the television shows probably only worked for them and were paid a decent amount of money for their services. However, in this new day and age they could put their same skills to use in a tad bit of a different facet of the fashion industry. Rather than directly advising one particular person or a handful of people on what to wear, they could create social media pages and accounts to advise a much larger amount of people and figure out how to monetize that as they did when working directly with individuals. Apps are undoubtedly a large disruption to the working world, but people mustn’t look at them as such rather they must be open to adapting. Apps make people think differently from they did before and for some people that is hard. Yes, the personal stylist’s mind is in the clothes and the designs and just how they look on each individual and not in the technology, but honestly it doesn’t really have to be. They can continue to focus on the clothes and partner with people who know the tech but not the clothes to create something even more special.


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