E-Commerce Logistics: The Evolution of Logistics and Supply Chains from Direct to Store Models to E-Commerce

E-Commerce Logistics Models

In developed economies, e-commerce logistics represents the latest big driver of change in logistics and physical distribution networks, which have evolved substantially over the past 40 years or so. Currently, it remains the case that as e-commerce continues to grow, most shippers, particularly multi-channel shippers, are still only just beginning to work out what this will entail for their distribution network infrastructures.

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1 thought on “E-Commerce Logistics: The Evolution of Logistics and Supply Chains from Direct to Store Models to E-Commerce

  1. Alex Vovk

    In the blog post “E-Commerce Logistics: The Evolution of Logistics and Supply Chains from Direct to Store Models to E-Commerce”, Collin Bailey points the reader to the sources that provide evidence for the tremendous changes technological advancements in the past several decades had on the distribution networks and the e-commerce infrastructure in developed economies. Profiled is Cerasis, an innovative third party logistics and transportation services company that relies on analytics, automation, robotics, and other technologies to offer full range of logistics solutions to its customers on the North American continent, as well as worldwide through its extensive network of affiliates.

    Customers who outsource their logistics and transportation work to Cerasis are able to keep the same level of service, visibility, and control over freight spending without the need for extra costs. Navigating through the company’s web site gives you the distinct impression that this is a solid enterprise with a forward thinking management team, that is not only interested in making the profit by fulfilling its clients’ requirements, but a company that strives to be a true partner through the innovative business model of “vested outsourcing”, whose benefits are outlined below:

    • Shifts from a conventional “buy/sell” business model focusing on transactions to an “outcome” based business model focusing on results and increasing the likelihood of meeting goals and objectives
    • Moves beyond saying “strategic supplier” to developing a carefully crafted collaborative agreements
    • Creates Value through win-win solutions economics (grow the pie, not fight over the pie) through risk and revenue sharing

    In addition to the outsourcing, the logistics, manufacturing, supply chain, and transportation industries are going through a time of significant transformation. The future of these industries is driven by innovation and technology and depends on innovation and technology. Not too long ago ideas like 3D printing, the Internet of Things, drone delivery, and virtual reality were things of science fiction movies. Today, companies within these industries are adopting these technologies to provide faster, cheaper, more reliable and cost efficient services.

    With the aid of modern technologies and web-based software, e-commerce logistics companies like Cerasis simplify the supply process, reduce shipping errors, consolidate all aspects of their supply chain in one place, digitally organize inventory data, monitor and manage shipping, create electronic bills or invoices, to name just a few of the benefits increased computerization offers. This can greatly reduce the time spent shipping, receiving, tracking, and compiling order data, which will save time and money. Consumers have the ability to continuously track the status of their orders.

    Cerasis relies on RFID (Radio Frequency Identification) to better monitor shipping process and track its customers’ orders. Social Media has been widely used in general business and marketing, and its use is becoming more widespread in e-commerce and logistics. Many businesses are turning to social media to gain visibility for their brand. Through the use of social media, companies can create more open communication with customers, increase the visibility of their services, improve the demand for their products, utilize cost-effective and time-efficient marketing strategies, lower costs, and enhance overall productivity. Social media can be used to interact with customers, respond to questions, report accidents or weather conditions that may disrupt delivery schedules, and create automated updates about the inventory.

    In this day and age, having technology is essential to running a successful corporation that is both business and consumer friendly. In order to improve as a business, it’s very important to continually adapt to emerging technological advances in order to stay ahead of the competition. By integrating modern technologies into the business plan, companies can greatly enhance their productivity while cutting costs and improving customer satisfaction and client retention.



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