Imagine ordering an item online, and having it delivered within the hour. Sounds impossible right? Well for British luxury etailer Matchesfashion.com it’s not so impossible. During the Women’s Wear Daily Global Fashion Forum in Beijing, CEO Ulric Jerome stated that in the next 18 months one-hour delivery will be the norm in big cities. In addition, the company is also looking at 360-degree video ahead of a move into virtual reality. Surprisingly, Jerome dismissed the need to use drones to achieve the ambitious delivery target, saying airspace regulations could be a stumbling block. Instead, he’d rather focus on perfecting fast delivery. But what fueled this bold mover? Mobile sales are moving upwards with 48% of sales now coming from either a smartphone or tablet. As luxury shoppers are said to be “the most connected customer in the world,” and Jerome is working on another initiative to help Matchesfashion.com with customer engagement. He plans on doing so with stylized shoppable fashion videos. These videos will act as the stepping stones towards 360 degree videos, which will give customers the freedom to interact with the 420 brands the online retailer offers and later virtual reality. Matches sees the importance of joining fashion and technology. Thus, they plan on launching the 360 videos first, and follow up with virtual reality. In the below video, Jerome speaks about E-Commece and the future of retail in the luxury space.