“Get in loser we’re going shopping”
A phrase coined by the ever so popular movie, Mean Girls, may not be able to be used anymore. Isn’t it crazy that we no longer have to go in our car and drive to the mall because every single brand, style, and design is all at your fingertips? Now, you can sit at home, watch Netflix, chill in your sweatpants with your hair tied all while buying the new Fall line at J. Crew. During the internet boom of the 1990’s, many retail stores created websites for their stores and explored the untapped ECommerce market. Online shopping has been around for a while but, at first people were afraid to shop online because of sizing problems and they were afraid that it may not look like the picture. But, now it’s popular and we all do it. From our Moms to our friends to our little cousins, everyone shops online. In today’s day and age, online shopping is not a new concept and we all do it.
So where are we going now in the world of retail? A fairly new trend is the monthly subscription box. This business model automatically charges you a fee every month and sends you something fun! It ranges from makeup, jewelry, clothes, socks, dog treats, to razors. There is a wide variety of monthly subscription boxes and what you can receive in your box.
Here is a link with subscription boxes for women.
Here is a link with subscription boxes for men.
I signed up for fabletics.com, a popular athletic clothing website. You get your first outfit for $25 after signing up to be a VIP member, meaning they will charge you $49.95 a month whether or not you buy any clothes. If you buy an outfit, the monthly fee will be deducted from your total. I signed up to get my first outfit for $25 and completely forgot about cancelling my VIP membership. I was charged for 3 months of outfits before I realized what was happening. I did not want to buy $150 worth of workout clothes but, had to and I immediately cancelled my membership. The business model of a monthly subscription box is stellar because there are many people like me who will forget they signed up and continue getting charged. There are also many people who receive the boxes and are too lazy/forget to send back what they do not like.
Here is a link for popular subscription boxes.
The face of retail is constantly changing and updating and this is a great new trend and we will see if it lasts! Stay updated by following our tag RetailDisruption!