How to Combat Media and TV Disruption

My first post can be found here. It would be a good idea to check out our other posts here as well.

We’ve discussed the general trends in disruption and innovation in the industry as a whole. These posts all point to a disruptive future, where media and television as we know it will continue to change and alter at an unforeseeable rate. There are multiple strategies and points to remember in this industry. So what can we do to make sure we don’t back the wrong horse in this media race?

The first point is Awareness. Disruption is an active trend and will continue to be, because competition drives innovation. As we’ve stated in blog posts passed, blockbuster’s policies created Netflix, Netflix’s successful content drove amazon to do the same, and online streaming encouraged the cord-cutting and cord-free lifestyles. For every action there is an equal and opposite reaction. The ripple effect is coming, the size and the scale of the ripples is the tricky part to nail down. Hope for the best and prepare for the worst.

The second point is Independence. Today we have the convenience of choice in the media world. It is impossible to watch everything and consume all of the created content. So we have to choose between Netflix, Hulu, Amazon Prime, Vudu, and so on. Do not get too attached to one service. Be willing to change to better providers whenever possible. As the media and Tv world That doesn’t mean avoid using just one service, but don’t get dependent on any service or service provider. Always remember that suppliers need consumers and not the other way around. Sometimes there aren’t many options, but, legally, there cannot be a monopoly, so value your choices.

The third point is flexibility, be willing to adapt. This goes hand-in-hand with independence. Always compare your current services to new services. Playing favorites could get you left behind as the current phases give way to disruptive new trends.

The fourth and final point, never settle. Nothing in the media world will ever be the end-all be-all for content, service, and/or features. Disruption creates something new and exciting, so explore every and all possibilities. It used to be said that “as consumers compete, customers win,” so let’s make that true old adage true again.

6 thoughts on “How to Combat Media and TV Disruption

  1. KCollins

    Brian Kane covers several points to keep in mind when interacting with the TV/media industry. These include awareness, independence, flexibility, and never settling. These are all valid points to keep in mind. Of these different points, the two that I feel are the most important are independence and never settling. Independence is important because one needs to be conscious of the fact that they have options. If a customer is not one hundred percent satisfied with the service they are utilizing they should not feel like they are stuck with that provider. Like Kane mentioned, “suppliers need consumers and not the other way around.” It is important that consumers realize that they have the power to switch between different service, such as Netflix and Hulu, and not be afraid to make the change.
    In addition, it is important for consumers to never settle. The media industry is constantly changing and growing. Consumers shouldn’t settle for a certain service because they are intimidated by something new, they should embrace such changes. Also, consumers should do their research and find the best deals that they can and the service that will best fit their needs. They should not simply sign up for a certain service because it’s the first one they hear about.

  2. Anthony Hector

    With more technology, the more things that distract us from being productive. Technology has allowed us as a race to evolve and gain more knowledge about basically everything. An example of this is the creation of the Iphone it has been a blessing and a curse. The problem with technology is even the technology it is us. It allows us to perform actions quicker and without a lot of effort. When we get things easy, we get lazy since we know that we do not need to struggle in order to get the information we want. So with the Iphone, Apple revolutionized the phone industry with making all wants from the producer available. The phone offers so much that people are constantly on their phones and it takes away from human interaction. People are too busy to talk or even do their jobs correctly because they are either looking up something or texting. Can you blame everyone technology has gotten so advanced that we have everything we need at our fingertips. The social media aspect of distractions is something that can be talked about for days because everyone has social media. Yes, it is something that is great to have friends and be able to communicate with anyone at any moment.

    To be able combat disruption from this technology people need to focus more on themselves rather than the lives of people on the television. This is something that is especially difficult for many people today because we live in a world that people always want to be notified immediately so what to be do, they are hooked up to their computers and phones. That is where the independence needs to come out in people because we are so dependent on our technology. An example of this is when Sandy hit and my whole neighborhood did not have power and people really did not know what to do with themselves. The problem with our society is our reliance on technology. Yes it is something that we all use and helps us become more efficient in a lot of ways, but the problem comes up when we over use the technology and become lazy.

    A good point that was brought up by Brian Kane in this article was that he pointed out how the content that may come out soon is not the end-all-be-all content because technology is always evolving. This can be seen the release of the smartphones now because the one that may come out soon might have a lot of cool content. It does not really matter because the next one that comes out with include all those things and even more.

  3. Ryan Hardrove

    Brian Kane covers several points when it comes to interacting with the TV/Media industry. These are awareness, independence, flexibility, and never settling. These are good points to keep in mind when reading this article. Of the points he makes there are two points that he brings up that I completely agree with and that is independence and never settling. Independence is important because it is good that we live in a country that gives you many options when it comes to TV or media, if we only had one or two things to watch the industry would be dead but with options everyone can be happy to watch they want to watch on any given day. In addition it is also important that we should never settle. The media world is always changing and growing, we shouldn’t settle because we should never be afraid to try something new, we should embrace changes. It is also important to have consumers do research on things that have an interest in or trying to find the best deals. It is important that as the times change so do we and we are in a world right now that is connected then like ever before.

  4. Linda L

    This article is interesting for all to read. It brings awareness as to our option when engaging with TV/Media industry. For example I was one who could not live with out XM radio. When it comes to my radio I need the best selection music and I mainly purchased it because it advertised “No commercials.” After a year of enjoying the playlists there were just too many advertisements and commercials I did not agree with. The article reiterates our independence, flexibility and never settle . Since monopolies are not allowed we need to research our options for the better deal.
    Everyone is trying to lower their cable bill when other option are available like Netflix, Direct TV, and Free streaming sites. I feel that no mater what avenue is taken it will only be a matter of time for Disruptions to occur with ads, and commercials. Its goo to try new things to see what best accommodates the consumer. I tried Radio XM and once the commercial got too much I discontinued it. I thought I couldn’t live with out it. It come to my realization that there isn’t much of a difference at all compared to the normal radio.

  5. Joseph Belli

    There is very little that prevents us from being distracted. As technology grows and increases, so do the amount of disruptions and distractions we face as users of this technology. There have been countless times where another episode of a Netflix show has prevented me from doing or even starting my homework. And once I start, so do the other distractions. One moment I can be focused completely on my assignment and then I hear, “Nanana-nanana,” the sound of an ESPN notification going off on my phone. I look to see that Derrick Rose is now injured, yet again. Obviously, I now have no choice but to look into it more and realize that he sprained a certain part of his ankle that I have never heard of. So, in my mind, I now need to know more about this part of his ankle. One thing leads to another and before I even realize how far off course I am, I find myself watching “Worst Athlete Injury” videos on YouTube. By the end of my technology tangent, I find out that I only have a mere hour to turn in my assignment that I have barely started.

    The above is only one hypothetical example that can occur while trying to remain focused on anything. Technology disruption does not only pertain to focusing on assignments, however. I find myself being distracted by my cellphone countless times in conversation with people: barely, if at all, listening to any words they say, resulting in me using conversation fillers like “yeah,” “wow,” “really?,” and “that’s cool!” That being said, technology is simply turning our generation, and the generations before us, into terrible listeners. I would say I only retain about 40 percent of a conversation, simply due to the distraction of technology around me, whether it be a television, my phone, or even a nearby monitor that has random material on it. It is becoming increasingly difficult to remain focused on anything because of technology and soon enough, we will be consumed by it. Technology will keep on advancing to attempt to make things easier for us, therefore, also making us very lazy. Soon enough the Disney Movie “Wall-E” will become a reality, leaving the entire world obese, relying on floating mobile chairs to carry us around to fulfill our daily duties. That, is a future I am not excited for.

  6. Pingback: Disruption Occurring in the Media and TV Industry | DT&L Blog

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