No matter the medium, a cable box, a satellite dish, or now a computer with an HDMI cord. How and what we stream has been changing and evolving, but so has the televisions we use to do all our streaming on. Growing up I remember tube TV’s, these box boxes that if they came with a VCR were the coolest thing ever!
As we progress through the years it then became all about Flat Screen TV’s and 1080p. Flat screens became all the rage and everyone was desperate for the upgrade.
Then something funny happened. The latest innovation in television became the 3D TV.
This was the point went the market decided, “No we don’t want that, this is not the future please try again.” The 3D TV fad never did catch on maybe it was because it required glasses? Shortly after the 3D TV demise we saw the rise of the Smart TV.
In recent years the market has proven it wants smart TV’s and so how does the market continue to disrupt? Flexible glass of course!
Pretty soon you will have a smart TV that can be completely transparent and flexible to the point where you can roll it up.
Televisions, like mobile phones and computers, are constantly changing and evolving. In the last 15 years we have bared witness to the transformation of televisions from being a box in our homes to something that weighs 1/5th of the weight that we mount to our walls and has internet capability. This proves how much power, we the market, have in terms of dictating what disruptive products survive or die. With the example of the 3D television, the market didn’t want it and therefore it is no longer here today but we the market do want flexible screens and so that can stay for the next iteration of televisions. Using the evolution of the television as an example one could then propose the question.
Do we the market control the pace of disruption or is disruption an independent variable unconstrained by mass adoption and acceptance?