The at-home experience of watching LIVE television has become more enjoyable over the years. Technology has provided us with many amenities to television including: colorful screens, higher resolution, WiFi, and even computer-generated graphics. My dad loves television, he “never wants to leave the couch” on Sundays because the NFL Red Zone experience is luxury: no commercials, access to every game, and perfect camera angles. However, many shows are no longer exclusive to television, their outlets to exposure have expanded. When my dad is not watching Red Zone on television, he is streaming from one of his mobile devices.
As shown above, live streaming has become a popular way to watch sports, and this number will continue to grow with increased exposure and accessibility. However, the choice between television and live stream will result in intense competition, and could leave some broadcasting companies out of business.
What seems to have been attempted in the past has reemerged only a decade later. The first successful online broadcasting website was broadcast.com, founded by Christopher Jaeb, Todd Wagner, Mark Cuban, and Martin Woodall just a little more than 20 years ago. Broadcast.com brought television and radio to the web through innovative live streaming services, and this forced many companies into panic mode. Broadcast.com developed such a strong database of viewers that Yahoo.com decided to buy them out for over $5 billion. However, Broadcast.com would be worth nothing in a few short years due to Yahoo’s poor management. This would put a short pause on live streaming for a few years until more technology companies would grow.
Now we see the NFL and Twitter teaming up together to stream Football online, which will no doubt impact many broadcasting companies. NFL Sunday is the most watched event in America, if suddenly all of its viewers relocated, then CBS, NBC, FOX, etc. would lose profits. This is not only happening in sports, even services like Netflix, Hulu, and YouTube are diverting attention away from television. In addition, the internet is being updated so frequently, it is almost impossible for television to keep up with internet content.
The Frightful 5, aka the leaders of digital transformation, will impact broadcasting companies as well. Services such as Amazon Prime Video, YouTube, Twitch, and Facebook Live, all pose serious threats to television companies. It is nearly impossible to stop this shift from television to streaming, because unarguably these services provide us with more efficient ways to digest information quickly.
There is nothing that can be done to stop these tech companies from beating their competition, but we can keep them from expanding too large. If these companies become too large, it can be dangerous the amount of control they possess over the market. Overtime, television will need to become more digitally interactive if broadcasting companies want to survive.