Mobile Apps: Impacting Shopping Habits

Just a few years ago, shopping was completely different. The streamlined use of mobile applications and web based shopping was not as popular, although little did we know it would gain traction and become one of the largest sectors of the retail industry.

The tagline, “there is an app for that” has become a driving disruptive force that has taken over the retail industry, and in short has completely altered the way that we as consumers engage in the act of shopping. The growing nature of the application based shopping experience has grown with the millennial population, to a point where soon the children of tomorrow will have no recollection of the way it once was. Going to the store and viewing sales via circulars will soon be obsolete.

Some of these unique mobile applications include:

  • RedLaser, a scanning software that takes the concept of showrooming to a whole other level.
  • Pounce, which allows users to take a picture of an item in a print ad, and in just a few clicks-purchase the item through the retailer.
  • Mallzee, which is a personal shopper that recommends fashions to its users.

Follow along with the Retail Team as we try out some of these disruptive applications!!  

4 thoughts on “Mobile Apps: Impacting Shopping Habits

  1. Aziz Syed

    The article written by Jimmy Farney regarding mobile applications and the direct correlation of the increase in consumer spending is not just a coincident but an exponentially growing trend across all industry segments. When we think of the quickest way to purchase things on our phones we quickly think of Amazon who has shown that online ordering is not only easy but can also be time effective through their implementation of one day delivery in prime cities and two day deliveries across the country. The shopping experience mobility has increased its conversion of sales over 147% year over year from 0.4% to 1.0% of the total market of retail. This may not seem like much but it is expected that over 99.7M consumers will purchase at least one item directly from their phone a year. This could implicate a phenomenally growth pattern that corporations are already trying to get exposure in. An interesting concept taken by a startup corporation called Plenti, encompasses the mobile app industry and ties it back with retail creating a balance that no other company has attempted. Plenti, is a rewards program, it is not a ecommerce site or a shopping tool. It has partnered with the strongest brands across every segment of the market from consumer discretionary to simply your next fill up at the gas station. It works cross functionally, giving consumers benefits from their mobile and retail purchases. After reaching certain milestones these rewards are given back to consumers in forms of discounts of select merchandise and gift cards to their most desired retailer. The shift to mobile technology is apparent and Jimmy brings up many different types of new applications that have helped consumers accomplish a wide range of tasks in their retail needs. The industry is however expanding behind the storefront and the power of partnering with these mobile corporations to gain market share will truly show who the industry leaders in retail will be for the years to come.

  2. Pingback: The Mobile Apps That Do Not Make Life Easier | DT&L Blog

  3. Edward Vestergaard

    Before the dawn of advanced mobile technology, people actually had to go out to a physical store to purchase an item. Whether clothing, groceries, or even a can of paint was desired, one had to drive (or at the very least, walking) around to get what he / she needed; and sometimes one had to drive for long distances too. In short, shopping was inconvenient before mobile applications (apps) allowed the user to purchase items via a smartphone like iPhone or Galaxy. One can purchase in the comfort of one’s own home, merely selecting the item(s) he / she intends to buy, punching in a credit card number and home address, and voila- the package arrives within a few days. Now, one can make the argument that shopping at a brick-and-mortar store is more efficient because one can obtain items that day; however, local stores may not have what one’s looking for, prompting that person to look elsewhere. Therefore, the internet is an incredible tool in which someone can find nearly anything for sale. Instead of having to accept the limitedness of local selection, one can browse the internet can purchase exactly what he / she was looking for.

    Since the introduction of the iPhone in 2007, smartphone use has skyrocketed. Presently in 2016, it’s estimated that nearly two billion people own and operate a smartphone as opposed to the few hundred thousand nine years ago. These smallish devices have become so popular because a user can do everything a basic cellphone can do plus a lot more. But what constitutes ‘a lot more?’ There are thousands upon thousands of apps to choose from, allowing a user to easily customize his / her device to unique tastes. Couple apps with internet access and surprise surprise, it’s a winning combination that “[gained] traction [to] become one of the largest sectors of the retail industry” (Farney). The quote, “there is an app for that” furthers my point that nearly every interest is accommodated for in some capacity, and if not, apps- with the help of a programmer- can be made and shared with like-mind individuals. Among these apps are three prominent ones that tailor to retail shopping. RedLaser allows the user to gauge how well an article of clothing would fit him / her. It’s a cool concept because it takes the guesswork out of retail shopping; too often one has trouble deciding one a size because materials (such as cotton) are prone to shrinking. Therefore, RedLaser can offer an accurate recommendation that ensures the best fit for the customer. Pounce is equally cool since one can “take a picture of an item in a print ad, and in just a few clicks, purchase the item through the retailer” (Farney). Seriously, how much easier can it get? Lastly, Mallzee is an app which recommends fashion styles to customers based on their preferences. After a quick survey regarding patters, colors, materials, etc., Mallzee displays clothing it believes the customer may like, thus saving the customer time and energy cross referencing different sites to find the same results. In conclusion, mobile apps have simplified the online buying experience, as people are preferring this method more and more as time goes on. “…Soon the children of tomorrow will have no recollection of the way it once was,” as attending brick-and-mortar stores may soon become outdated (Farney).

  4. tianqi xu

    This article is basically talking about the traditional shopping habits are going to be replaced by a new habit, which is mobile shopping app and online store. I agree with the article and I also noticed this trend in my daily life. There is no doubt that mobile shopping app and online store are much convenient and swift than the traditional face to face shopping store. People do not have to go outside and just waiting in the home. However, we have to acknowledge that there are some advantages of traditional face to face shopping store. Customers can see merchandises is intact or not, or if the merchandise is the staff that they exactly want.
    We can see from the history that the shopping habits were changed over ages and ages. Right now we known as the traditional shopping habit, the face to face shopping store, are also new and fresh for the ancient human begins. In the ancient society, there is not an exactly store for people to buy. People are always using their own stuff to exchange others’ staff. Which is totally different with the way we shop online. Therefore, I believe the way of face to face shopping store is replaced by the mobile shopping app and online store is the trend of human’s being development. I believe one day the mobile shopping and online store will become the most common way to shop and there will be more good app for people to choose.


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