Tag Archives: MobileApplications

The Mobile Apps That Do Not Make Life Easier within the Retail Industry

Mobile applications are instrumental platforms that allow the retailer to become one with customer and remove the barrier between the two. As I mentioned in an earlier post, the tagline “there is an app for that” has become modern language and a way of life. With that, the retail team downloaded three mobile apps and tried them.

Out of the applications that we chose to test (RedLaser, Pounce and Mallzee), RedLaser was the only app that actually was a reliable source. Pounce, which allows a user to take a picture of an item and purchase it right through the app, did not effectively work. It pulled up similar items, but not the actual item we wanted.

The other, Mallzee, was “awful” as my team members identified. This personal shopper app was not intuitive or helpful, in fact one of my team members uses Wanelo, which is an app that you can purchase items through in one place.

It is interesting to note that the applications that claim to be intuitive and helpful, are actually not helpful. I instead prefer to use apps such as the one for Nordstrom and Macy’s that are directly linked to the retailer. Let us know what your thoughts on the applications are, and if you have any other applications that ease the interactions with the retailer!

Mobile Apps: Impacting Shopping Habits

Just a few years ago, shopping was completely different. The streamlined use of mobile applications and web based shopping was not as popular, although little did we know it would gain traction and become one of the largest sectors of the retail industry.

The tagline, “there is an app for that” has become a driving disruptive force that has taken over the retail industry, and in short has completely altered the way that we as consumers engage in the act of shopping. The growing nature of the application based shopping experience has grown with the millennial population, to a point where soon the children of tomorrow will have no recollection of the way it once was. Going to the store and viewing sales via circulars will soon be obsolete.

Some of these unique mobile applications include:

  • RedLaser, a scanning software that takes the concept of showrooming to a whole other level.
  • Pounce, which allows users to take a picture of an item in a print ad, and in just a few clicks-purchase the item through the retailer.
  • Mallzee, which is a personal shopper that recommends fashions to its users.

Follow along with the Retail Team as we try out some of these disruptive applications!!