It is no doubt that the culture of retail has changed. When you look at the outline of my findings, you can see that disruption has really changed the way we interact with the retail industry. Even the physical store was changed to reflect a more innovated design. The use of mobile technology has impacted not only communication by eCommerce. You can buy anything from your phone, via the internet or even a mobile application.
Thinking about the future, I was left puzzled. The trends went from solely a brick and mortar store, with tangible items to a robust online platform that uses technology to drive sales. Although, it looks as though the future is going to be a balancing act between the two. Stores will leverage an online platform as well as a store of sorts to continue to drive sales.
I personally feel as though we will become a seamless, technologically driven shopper, who uses the resources in our hands to purchase an item through a more convenient platform. I do not, however, feel as though the tangible store is gone for good. I instead feel that the way the store looks will change. It will be more technologically advanced on the inside, just like how their online platforms work.
Below is the summation video of my findings. Check it out and think about it for yourself. What do you think the future holds?