In How Are We Going to Deal With Disruption, the retail team meshes our research discoveries for the four key segments in retail, which we refer to as the “4C’s” – Culture, Cost, Customer and Channel with our trending topics.
The research component, which is illustrated entirely under the tag ShopTillWeDisrupt, traces our initial background research stage to our feedback stage to our final research stage, which is presented in the form of individual Videoscribe videos for each C – Culture, Cost, Customer and Channel.
The trending topics component, which is illustrated entirely under the tag RetailDisruption, traces the retail disruption topics we have touched upon, including Black Friday vs Cyber Friday, Mobile Shopping Apps, Algorithm for Opinions, The Price Match Guarantee, Mobile Shopping App, Retail Facts, and trending Subscription Boxes.
ShopTillWeDisrupt and RetailDisruption merge in the production of our ultimate final deliverable, How Are We Going to Deal With Disruption, a candid group discussion conducted entirely through Google Hangout that addresses key issues that we have come across based on our findings in research and trending topics. We have elaborated on our key issues below:
- Determining Personal Solutions – How Are We Going to Deal With Disruption?
Determining the solution(s) to tackling disruption has been a leading question we have been discussing throughout this course. Our primary solution for dealing with disruption is awareness complemented by interest. There are numerous platforms to enhance awareness of technology disruption in education, healthcare, media, music, personal computing, transportation, etc., just take a look at the findings each group has made. This information has been acquired through outside sources from Fast Company, which is my personal favorite, to Mashable, there are numerous ways to become aware. However, what strikes awareness is interest. With interest the possibilities to dealing with disruption are uniquely various.
- Determining Business Solutions – How Can Businesses Help Employees Deal With Disruption?
One factor that was addressed in our discussion was a subscription service called Lynda.com. This service helps anyone with an interest learn new skills to meet academic, professional, and individual goals. A business’s investment in this type of software can be monumental for employees in terms of preparing for disruption.
- Giving the term “Disruption” Awareness – Does “Disruption” differ from “Change”? “change”.
It is more impactful and carries different affects then what the definition of “change” provides. The two are different and this can be one possibility for the lack awareness. If the term “disruption” was given a formal definition then people might become more responsive to its existence, as opposed to considering that the drone that just flew right above them was a “change”.
- Analyzing the Brick and Mortar Experience – Will stores disappear?
We have concluded that brick and mortar stores are still in existence because of the experience they provide. The experience provided is a salvage point for physical stores. Thus, although the inside of a store might change (new designs, shortage of workers, new selling tactics, price matching strategies, etc.) the stance of a store will not disappear, because people will not want to abandon the experience of walking into a store whenever they like.
Although this is our final deliverable, remember you can deal with Disruption with devoting an interest to trends and be aware, so here are a few retail disruption themed sites to keep you up to date on retail disruption!