Over the past two months, I have researched the disruptive impacts of digital transformation and how they affect our society and the future. To me, I think the most important hypothesis that I discovered throughout my research is that most businesses and jobs that exist today are doomed in the future. Technology companies, specifically Amazon, Apple, Facebook, Google, and Microsoft, have become necessities to our daily lives and while in the process of becoming so important to us, other businesses have fallen off the radar.
There is really only one reason why this is happening and that is digital transformation. Really, only a few companies are leading in digital transformation and other than those leaders, other companies are only transforming in reaction to others transforming. Typical scenarios include technology companies creating software and platforms for other companies to use (Amazon Web Services, Facebook Pages, Square).
(For example, many restaurants in South Orange utilize online ordering, but back where I am from, that transformation has yet to be made. I assume in South Orange, once one small business took on the challenge, many others were forced to compete. The level of competition has not yet increased where I live, so for now, many businesses still use the phone to take orders until one business discovers the trend).
There is a lack of awareness when it comes to this issue, which may be a reason why there has not been more and/or faster transformation. However, digital transformation is not easy, which may be why it has taken companies awhile to get the ball rolling on this pressing issue. MITSloan lists three critical elements to digital transformation, including, transforming customer experiences, operational processes, and business models. In short, it looks like a complete business remodel, which most executives do not wish to undergo due to time and risk.
On the other hand, if companies do not wish to digitally transform, they will risk their own success. If companies wish to be successful, making processes more efficient is the answer, even if that means making harder decisions along the way. As result of these technologies, lots of business operations will become autonomous, and jobs will be lost along the way. Digital transformation not only affects companies, but their workers, since much of the new technology will overtake human tasks. Companies are being forced to choose between technology and human, and the better choice is clearly technology.
In the end, digital transformation will force us to choose between ourselves and the potential of technology, and it is likely that technology will be chosen. So what does that mean for the rest of us not running the few companies that dominate our everyday lives? If people want to survive in a digitally transformed world, people must not only learn new technologies, but more specifically how to be F.A.I.R. Being able to be F.A.I.R. maximizes the potential of becoming successful because in the world we enter, it is not all about being skillful, rather being able to change directions at a moments notice. Moving into the future, the only way to survive digital transformation is by embracing it in whatever way possible.