Mobile applications are instrumental platforms that allow the retailer to become one with customer and remove the barrier between the two. As I mentioned in an earlier post, the tagline “there is an app for that” has become modern language and a way of life. With that, the retail team downloaded three mobile apps and tried them.
Out of the applications that we chose to test (RedLaser, Pounce and Mallzee), RedLaser was the only app that actually was a reliable source. Pounce, which allows a user to take a picture of an item and purchase it right through the app, did not effectively work. It pulled up similar items, but not the actual item we wanted.
The other, Mallzee, was “awful” as my team members identified. This personal shopper app was not intuitive or helpful, in fact one of my team members uses Wanelo, which is an app that you can purchase items through in one place.
It is interesting to note that the applications that claim to be intuitive and helpful, are actually not helpful. I instead prefer to use apps such as the one for Nordstrom and Macy’s that are directly linked to the retailer. Let us know what your thoughts on the applications are, and if you have any other applications that ease the interactions with the retailer!